Report Explanations

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Hits By Hour on Listings   go to this report

This report shows when people visited listings you ran on eBay while those items were open and live. Each graph is one full day, and you can see the times those visits happened. The blue bar is the number of individual listings that received visits. The orange bar is the number of visits those listings received.

Looking at times and days of the week when your listings received visits should make you reconsider when you run your items. You want to make sure that your items are showing up as ending soon in search results. This report will help you know when "ending now" might most often be for your shoppers.

Arrival Methods on Listings   go to this report

This report shows how people got to listings you ran on eBay while those listings were open/live. The pie chart shows where people were just before they visited your items. Click on the + sign to get more details on results.

* Under Core Search, you'll see they keywords and phrases shoppers used in the Core (main eBay search) to find you These are shoppers who found your item only doing a search in the Core.

* Under Core Search With Category, you can see the behavior of shoppers who were in the Core, but searched for keywords and narrowed down their search by choosing an eBay category. The screen shot on the right shows shoppers who were in eBay's "Men's Shoes" category, and searched for keywords like "merrell" and "puma."

* Under Core Category Browse, you can see which eBay categories shoppers chose to browse without also searching for keywords.

* Under Store Category Browse, you can see the behavior of shoppers who were in your eBay Store, browsing your custom Store categories without also searching for keywords. The screen shot on the right shows shoppers who browsed the "Women's Clothing" category. Note that subcategories are noted with an arrow, such as the 31 browses in "Women's Clothing: Pants."

* Under Store Search With Category, you can see the behavior of shoppers who were in your eBay Store, browsing your custom Store categories and narrowed their search by also searching for keywords. The screen shot on the right shows shoppers who browsed the "Women's Footwear" custom eBay Store category, and then narroed that search by searching for "women's shoe 7."

This report gives you heaps of data about how your shoppers are finding your item. Consider re-evaluating your title keywords, eBay category, and custom Store category choices to better find your shopper when she's trying to find you!

Top Phrases Used in eBay Searches   go to this report

This report shows how many times certain keywords or phrases were searched by shoppers.

Learn which keywords and phrases are being used the most. Make sure that these words are in the titles for relevant items. Consider replacing title words that may be searched less often or not at all.

eBay Store Hit Type   go to this report

This report shows visits around your eBay Store including custom eBay Store pages and your About Me page. Click on the + sign to get more details on results.

* Under Store Categories, you'll see all of your custom eBay Store categories that received visits during the date range you chose for your report.

* Under Store Search, you'll see what keywords and phrases shoppers used while inside your eBay Store.

* Under Custom Page, you'll see how many visits there were to each of your custom eBay Store pages.

* Learn which keywords and phrases are being used the most. Make sure that these words are in the titles for relevant items. Consider replacing title words that may be searched less often or not at all.

* Notice when people are searching for things you don't carry! That may give you ideas for new products or product lines that appeal to your target shopper.

Custom URL Clicks By Hour From All Sources   go to this report

This report shows when people clicked on your Custom URLs.

* "From All Sources" means that the clicks didn't just come from eBay listings. This is the report you will want if you are using Custom URLs outside of eBay.

* Each graph is one full day, and you can see the times those clicks happened.

* The blue bar is the number of individual Custom URLs that received clicks. The orange bar is the number of clicks those listings received.

* This will help determine if these Custom URLs are compelling and effective.

* Consider changing, moving, or removing Custom URLs that people aren't clicking.

* Think about what buttons and links will help your shopper streamline her experience.

Custom URL Clicks By Hour on eBay Only   go to this report

This report shows when people clicked on your Custom URLs.

* "On eBay Only" means that the clicks only came from eBay listings (Core and Store items). This is the report you will want if you only want to measure Custom URL clicks within eBay.

* Each graph is one full day, and you can see the times those clicks happened.

* The blue bar is the number of individual Custom URLs that received clicks. The orange bar is the number of clicks those listings received.

* This will help determine if these Custom URLs are compelling and effective.

* Consider changing, moving, or removing Custom URLs that people aren't clicking.

* Think about what buttons and links will help your shopper streamline her experience.

Shopper Conversion After ASQ   go to this report

This report shows how many times you were asked a question through ASQ (Ask Seller A Question). The orange bar shows how many questions you got on a particolar day. The blue bar shows how many of the people who asked that day also bid or bought that day.

* This report probably proves the theory that once someone isn't sure about your listing and chooses to ask a question, you've mostly lost that sale.

* Think about how many people didn't bother to ask their question, and just left your listing to buy from another seller!

* Make sure that your item's description and the policies you express in your listing are clearly-written, easy to read, and to the point. Answer questions before people break the momentum of loving your item, and feel like they have to stop and ask!

* Look for trends in the questions you are asked, and get that information into listings and policies.

Hits By Hour on Closed Listings   go to this report

This report shows when people visited listings you ran on eBay, but those visits happened AFTER the items ended. Each graph is one full day, and you can see the times those visits happened. The blue bar is the number of individual listings that received visits. The orange bar is the number of visits those listings received.

* Looking at visits to closed listings may help establish that an item is in demand but at certain times of certain days.

* If this listing didn't sell, consider trying again, but listing at the day and time most likely to attract your target shopper.

Arrival Methods on Closed Listings   go to this report

This report shows how people got to listings you ran on eBay, but AFTER they ended. The pie chart shows where people were just before they visited your ended items.

If people are visiting your item from searches, but the item didn't sell, consider that your item may be in demand more than you thought. Perhaps you listed at the wrong day or time to grab your target shopper.

Time Spent on Listings   go to this report and   Time Spent on Closed Listings   go to this report

This report shows how long people stayed on your listing before leaving the page. Did people really stay 10 minutes on your listing? Chances are that they didn't. This could have been someone who opened your listing and then went to work. :)

With some of the time figures being not wholly reliable, we don't expect you to make huge strategy changes based on this one! However, the lower numbers should be more accurate. If people are leaving your listing quickly, it could mean they may not want what it was, but it could also mean that there was something about your listing that made them lose interest. Consider how you are presenting your company and your item.

Top 15 eBay Shoppers by Listing Purchases and Bids   go to this report

This report shows how many purchases were made by the 15 shoppers who won the most items. It also shows how many bids were placed by the 15 bidders who placed the most bids.

Nothing! This one is just for fun.